Eyres is an Australian manufacturer of safety glasses. He is well-known and established on the local market for a decades.

Following its success on local market and constantly growing range of products, company got the strategic decision to expand to the international market.

This decision demanded total rethinking of brand strategy, and fundamental revision of positioning, differentiating and identity design.

We’ve started with building a brand strategy.

We reviewed the competitors market, mapped the target audiences, defined the uniques values of the brand and created the brand messaging hierarchy.

Then, we’ve came to the visual part: the logo was totally redesigned, a new brand identity was created, including the dividing to a markets sub-categories. Within the branding process we’ve created the product promotion concepts, imagery, iconography and digital design.