Triol is an industrial electronic manufacturer with more than 30 years of experience. Despite the superior level of its products, the company had difficulties in attracting new customers due to the lack of a clear positioning strategy and the inability to clearly define and communicate its competitive advantages.

The company had an outdated logo and a complete lack of consistent visual style, as well.

We got the challenge to develop a new, unique brand that would highlight the company’s strengths and advantages, and bring it to a new competitive level.

We studied the company’s activities, its structure, its strengths and weaknesses in detail. We profiled the target audience, identified its requirements and expectations. We mapped the competitors market, studied their positioning and messaging.

As a result, we built a new brand architecture, defined the USP and competitive advantages. We defined a unique differentiating and positioning, and created a new attractive narrative.

The project was finalized by complete visual redesign of the brand. The new logo and modern distinctive identity built the basis for a further redesign of products, technical and marketing materials.